Tag Archives: sales

Crowdfunding Success: Batchbuddy at 83%!

One of our fledgling startups worked their way through product development and into a Kickstarter campaign about three weeks ago. 75% of the way into the campaign they’re at 83% funded – and all authentic pledges which, as most will know from Kickstarter analyses, is pretty awesome. Batchbuddy is certain to get across the line…

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Six Principles of Influence

Robert Cialdini is professor of Marketing and professor of Psychology at Arizona State University. In 1985, Cialdini published Influence, in which he identified six principles that all compliance professionals (by which he means anyone in sales, marketing or negotiation) use to persuade people. These six principles have stood the test of time and are identifiable…

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