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Tag Archives: operations

CAC…CLTV…MRR….SAAS…B2B buzzword bingo

CAC: Customer Acquisition Costs (also known as COCA in some places) CLTV: Customer Life Time Value MRR: Monthly Returning Revenue CAC is usually associated with SAAS (Software as a Service) and B2B (Business to Business) software sales and especially startups. Knowing about CAC and your ratios (CAC:MRR) will be important when trying to raise finance […]

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A Five-Year Revenue Forecast in 30 Seconds or Less

After a few spits and spats on the Twittersphere recently around five year revenue projections, I had a BFHHM (big Ha-Ha moment). Startups in Northern Ireland and Ireland are confusing budgets with plans. Why? Probably because the main source of investment advice is a government agency. These public servants are well-meaning but inexperienced* and risk-averse […]

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