You Say COGS … .. I say Cost of Service, Cost of Revenue, Cost of Product I going to have fun and really mess with you on this. But sit yourself down with some cocoa, pull up a blanket and let me tell you a story of the olden days. Back when almost all business […]
CAC: Customer Acquisition Costs (also known as COCA in some places) CLTV: Customer Life Time Value MRR: Monthly Returning Revenue CAC is usually associated with SAAS (Software as a Service) and B2B (Business to Business) software sales and especially startups. Knowing about CAC and your ratios (CAC:MRR) will be important when trying to raise finance […]
After a few spits and spats on the Twittersphere recently around five year revenue projections, I had a BFHHM (big Ha-Ha moment). Startups in Northern Ireland and Ireland are confusing budgets with plans. Why? Probably because the main source of investment advice is a government agency. These public servants are well-meaning but inexperienced* and risk-averse […]
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