Tag Archives: marketing

Is it all ideation and innovation buzz?

AI, VR and Blockchain are some of the latest buzz words around. There is a consistent drive from both startups and investors looking for the next big thing to start up or to invest in. But at the core of the latest buzz words is ideation and innovation. Having attended the Women In Business Awards…

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Crowdfunding Success: Batchbuddy at 83%!

One of our fledgling startups worked their way through product development and into a Kickstarter campaign about three weeks ago. 75% of the way into the campaign they’re at 83% funded – and all authentic pledges which, as most will know from Kickstarter analyses, is pretty awesome. Batchbuddy is certain to get across the line…

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Countdown to RAISE THE GLASS – 16th October

In the aftermath of INVENT 2019, we were left with some interesting questions. There was an impression that we only work with the companies we mentor. We work with a lot more. We also spend a lot of time raising the tide; the rising tide lifts all ships. What is Raise? Raise (and Raise Ventures)…

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Six Principles of Influence

Robert Cialdini is professor of Marketing and professor of Psychology at Arizona State University. In 1985, Cialdini published Influence, in which he identified six principles that all compliance professionals (by which he means anyone in sales, marketing or negotiation) use to persuade people. These six principles have stood the test of time and are identifiable…

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