Product value is a combination of Function, Features and Benefits: Functions are what the product does! Features are how the product performs the functions! Benefits are the perceived value to the customer!
Tag Archives: functions
What is a brand? A type of product manufactured by a particular company under a particular name? The name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers? It is the idea or image of a specific product or service that consumers connect with, by identifying […]
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