Tag Archives: finance

CAC…CLTV…MRR….SAAS…B2B buzzword bingo

CAC: Customer Acquisition Costs (also known as COCA in some places) CLTV: Customer Life Time Value MRR: Monthly Returning Revenue CAC is usually associated with SAAS (Software as a Service) and B2B (Business to Business) software sales and especially startups. Knowing about CAC and your ratios (CAC:MRR) will be important when trying to raise finance…

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