Blog

Pitch Pageants

In my inbox is another invite to a Pitch Pageant. Some startups have executed some process and we have to go and clap at them. Well done, folks, you’ve managed to survive a process for a few months. I was at an event a few years ago where a startup was awarded a “Continuum Award” […]

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Who’s afraid of the …. Pre-Revenue Startup

Who’s Afraid Of The Big Bad Wolf…. Pre-Revenue Startup? Of course, there’s more risk investing in early stage, pre-revenue companies, is that really a surprise to anyone? With greater risk comes greater reward – if you know how to manage it – and have the cojones for it but risk taking doesn’t come easily to […]

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Six Principles of Influence

Robert Cialdini is professor of Marketing and professor of Psychology at Arizona State University. In 1985, Cialdini published Influence, in which he identified six principles that all compliance professionals (by which he means anyone in sales, marketing or negotiation) use to persuade people. These six principles have stood the test of time and are identifiable […]

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CAC…CLTV…MRR….SAAS…B2B buzzword bingo

CAC: Customer Acquisition Costs (also known as COCA in some places) CLTV: Customer Life Time Value MRR: Monthly Returning Revenue CAC is usually associated with SAAS (Software as a Service) and B2B (Business to Business) software sales and especially startups. Knowing about CAC and your ratios (CAC:MRR) will be important when trying to raise finance […]

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The Digital Skills Summit

Delighted to attend the Digital Skills Summit (hosted by the CBI at the fabulous Allstate NI offices beside Central Station). There were a lot of new faces and a lot of old faces (mine included) present. We have known for more than a decade that Northern Ireland has been teetering on the precipice of a […]

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Burn Your Business Plan!

A business plan is a document describing a business, any products or services, how it intends to earns money, who is on the leadership team and staffing plans, financing, operations model, and what happens when it all doesn’t work as planned. The main point of a business plan is to attract funding. If you know […]

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What is a startup anyway?

“In comparison to traditional business ventures, startups are expected to grow rapidly, at a rate of between 5% and 7% per week in their initial stage” – Paul Graham, co-founder of Y Combinator The main difference between a startup and a small business (in the early days) is their attitude to growth. To run a […]

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