Apple’s Small Business Developer Program drops App Tax to 15%

Apple:

Apple today announced an industry-leading new developer program to accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store. The new App Store Small Business Program will benefit the vast majority of developers who sell digital goods and services on the store, providing them with a reduced commission on paid apps and in-app purchases. Developers can qualify for the program and a reduced, 15 percent commission if they earned up to $1 million in proceeds during the previous calendar year.

Specifics on the program, which launches January 1st:

  • Any developer on the app store can qualify for the program and the reduced commission if they earned less than $1M last year.
  • The commission rate is set on the year.
  • If you had a good year last year, but this one looks less good, you can still qualify for the lower rate.