The Elevator Pitch

We solve [problem] by providing [advantage], to help [target] accomplish [target’s goal]. We make money by charging [customers] to get [benefit].

The Elevator Pitch has a very specific use and it isn’t to pitch someone while waiting at an elevator (or in an elevator). I see it more as a tool to help you identify what you do, how you do it and who’s going to pay you for it. This is pretty much the basics of a “never unready” business plan.

Here’s the pitch for Raise.

Feedback from investors at the seed and private equity stages indicated to us that there was insufficient deal flow in Northern Ireland for a vibrant startup community. The reasons for this were many – a lack of investment knowledge in the population, (and people thinking Dragons Den was normal), a lack of ambition in the founders and an important education piece for investors about the opportunities.

Raise was started to resolve all of these and more. We provide a multi-tiered investment platform through our Raise Events and the Raise Accelerator while bolstering the community through our multiple Raise forums. We understand that for there to be one great Yes there have to be probably 99 “No”s. Our approach is to increase the odds of getting a startup funded with sufficient capital to reach an international notion of success. This is where the vision comes in.

What do we get out of it? We take a small percentage stake in every company which means we don’t charge startups for our time and resources, nor are we dependent on government handouts. This means we only succeed when the startups succeed. In the local market, this makes us uniquely positioned.

When you present your elevator pitch, it’s important to know your details, to know your customer and to know why you’re making the pitch. This pitch was written in response to a networking event for female entrepreneurs. We would welcome applications from all entrepreneurs though females are significantly under-represented in business and on the boards of companies in this country.

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